Taiga is the boreal forest that few dare to explore and only the strongest survive. It is from this unique ecosystem, where the essential is the accessory, that Taiga Nutrition designs its concept of food: fully focused on the goals of each person, their unique urban lifestyle. It is a growing food universe that offers high protein, low in carbohydrates and sugars.
Within this context, a basis for the design, an element like the Taiga flora leaf was captured and the symbol stylized. The entire parking lot has different cores to reproduce the diversity of the brand, as well as the Taiga forest.
Design - Sérgio Mengas / Ana Moreira
Account - Ana Soares
Copy - Ana Soares
This project was developed
at Alto Relevo Agencia