New hyundai i10 advertising campaign. The goal was to get a younger audience. The motto "Don't be one more" was the foundation of the entire campaign. The campaign unfolded in 3 audiences. Millennials, boy and girl, and their parents. Each with its own genre design for a specific audience.
Design - Sérgio Mengas | Patrícia Costa
Account | Copy - João Machado
Digital - João Machado
This project was developed