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© 2019 by Sérgio Mengas.

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Hyundai i10

New hyundai i10 advertising campaign. The goal was to get a younger audience. The motto "Don't be one more" was the foundation of the entire campaign. The campaign unfolded in 3 audiences. Millennials, boy and girl, and their parents. Each with its own genre design for a specific audience.

Design - Sérgio Mengas | Patrícia Costa

Account | Copy - João Machado

Digital - João Machado

This project was developed

at Bastarda